Helping the fastest man in the world get places quicker
Bolt Scooters had enlisted Usain Bolt to front their campaign to launch a new scooter rental scheme across cities around the world.
They wanted to showcase the product and how it offers a flexible alternative to get around cities. The issue they had was that they only had Usain Bolt for a one day shoot and that needed to be in studio. Working with the director, David Soutar, we shot the advert against green screen in North London and created a colourful world for Usain to ride around in.
We then created 8 different city variants for the brand so they could launch bespoke content in each city for their respective launches.