Nike x Bleacher Report

The Phantom


We worked with the team at Bleacher Report to create a video to celebrate the release of Nikes new Phantom football boot. 

Nike waned to showcase the boots precision and accuracy through the use of one of their footballers, Phillipe Coutinho whilst building up the intrigue and excitement of the 'Phantom' character introduced in the main TV commercial. 

We produced an original piece of content, kicking off with a clip from the main commercial and expanding the story around the Phantom.


We followed up the Coutinho video with a second ‘Phantom’ video featuring Manchester City’s Riyad Mahrez.

The concept was similar to the previous video but this time we relocated the action to France and set it around a football cage in the Paris suburbs.

ClientBleacher Report
Design & AnimationAlchemy