Close, Closer, Closest...

We recently collaborated with agency U-Dox on a set of films for Adidas Training that communicated the physical and emotional benefits of their training materials and technologies. They had come up with the concept of ‘Close, Closer, Closest’ and so needed a CGI partner to come on board and help them with the ‘closest’ element where they would show the products in detailed close ups.

An intensive and in depth R+D process saw us working closely with the team at U-Dox to create detailed and photorealistic cloth simulations that bought to life the different materials and products Adidas were keen to communicate. No stone was left unturned as we struck a balance between the emotional and physical benefits of each piece of tech.

Once we had our style and approach locked in we then entered production and in addition to the CGI work we also edited each film and created transitions between live action footage of the products being used before grading and delivering 7 films for use by Adidas marketing teams round the globe.