Wrapping up the Winter World Cup...

After working with Fifa in the run up to the 2022 World Cup we were delighted to be asked to produce a World Cup Wrap video for Fifa+ that would go live moments after the tournament had ended. Delighted, but also slightly apprehensive as we could only work on the video during the 4 weeks the games were taking place and would need to build the video as things progressed.

We started off by working on look dev, spending a few weeks before the tournament playing around with different looks before ultimately settling on visuals inspire by video games, VR and the digital world to appeal to Fifa’s target audience. Once agreed we created as many assets as we could in preparation for the big kick off.

Once the tournament go underway we had daily catch ups with the Fifa team as we pored over the footage for each match to pick out the highlights and select what we would drop into the edit. The end result brings a slightly alternative, 2 minute take on Qatar 2022.