Bringing balance to life....

After seeing some spec work we'd done Urban Outfitters got in touch with us to help launch their New Balance 2002 collection online and on their website.

The brief was incredibly exciting as they wanted us to create 3 short videos that bought to life the comfort and aesthetic of the 2002 collection in a way that we thought was visually interesting and engaging. We came up with the concept of an infinite loop of a rotating New Balance playground.

Within this playground we see the different variations of the shoe interacting with different objects and apparatus designed to demonstrate the shoes comfort and durability Paired with a striking pastel colour palette these animations are worth watching again and again as you spot different elements and features within the infinite loop.

Credits

Design & Animation:
Alchemy

Brand:
New Balance

Client:
Urban Outfitters

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