Inside the New Era lab...

We were approached by Breaks to help them launch New Era's new 'Neon Pack', a set of 4 new caps that were New Eras brightest and most neon to date.

They had come up with the concept of a the 'New Era Concept Lab' and bought Alchemy on board to help conceptualise and create this environment.

We produced 3 videos, all set within the futuristic lab, that utilised different methods of how the different caps had been created. This meant us having a lot of fun with particle simulations and some lovely 3D builds of the methods of construction. Further work was done to introduce 2D UI elements to round the whole project off.