Fancy graphics, fancy graphics...

The World According to Jeff Goldblum is a brand new show forming part of the launch of the hugely anticipated Disney + streaming service.

The 12 episodes follow the imitable Jeff Goldblum as he travels the USA meeting people and finding the unique stories that lie behind everyday objects such as sneakers, ice cream, denim and coffee.

Alchemy came on board early on in the production process, developing a unique title card and show logo for each episode that then translated through the programme to locations, astons and the like. The biggest challenge though was producing two GFX sequences per episode to help explain some of the more complicated elements of each object and bringing to life Jeff's offbeat musings and observations on them.

Across the 24 sequences we utilised every weapon in our motion graphics arsenal from hand drawn animation, stop motion and 2D and 3D animation.

Fancy graphics indeed.