Launching a super cool collab....

We worked with the team at Foot Patrol to launch their sought after collaboration with cult Japanese brand Fabrick.

Fabrick had produced a range of products with a distinct monochrome pattern designed specifically for Foot Patrol. The pattern looked reasonably straighforward at first glance but on closer inspection it revealed that it was made up of a repeating word mark bearing the words 'Foot Patrol'.

We concepted and created 3 short social videos inspired by the interlocking black and white patterns. Each edit utilised shots of the product as well as some intricate cloth simulations that ultimately revealed the wordmark hidden within the pattern by the end of the third video.