So you can do whatever...

Alchemy worked alongside creative agency The Or to create a campaign for the delivery service Gorillas, delivering a master 30 second execution alongside cutdown, and social specific videos.

The campaign works off the insight that supermarkets steal our precious time, and explores the millions of things you would rather be doing than the food shop. Pretty much anything is better than getting stuck in a check-out queue. Or searching 26 aisles for preserved lemons.

And so we worked with the team at Gorillas to bring life stock footage and imagery and playfully transition through the various things mentioned in the voiceover.