Ground Control. Come in...

After helping them with the launch of their new identity for the upcoming ICC T20 World Cup Matta asked us to come back on board to help with more cricket based shenanigans.

They approached us with a script they’d written for the tournament tagline, ‘Out of This World’ and wanted a teaser for future activities and to drive people to the online ticket ballot. It was an ambitious script that was set in space and so needed a CGI and motion solution.

Working with the creative team over at the agency we helped bring to life the script, producing a proof of concept animatic to help sell in the idea and then turning that into a full fledged, deep space visual spectacle to get cricket fans throughout the universe excited about the upcoming tournament.