The Sound of Young America...

When Fulwell 73 got Berry Gordy on board and commenced making the definitive documentary on Motown they had access to an enormous amount of rare images and audio recordings that have never been made public before.

Keen to use as much of this amazing material as possible we were worked with the directors, Ben and Gabe Turner to create a style of GFX that allowed us to recreate scenes and events that were being discussed by the contributors.

We put Berry in a room with Marvin Gaye discussing how to improve ’Stubborn Kind of Fellow', showed Smokey turning up backstage to tell the Temps he’d written them a new song and bought to life Motown Record’s infamous Quality Control sessions as well as many other moments from the legendary history of the most famous record label of all time.