Have A Beautiful Run...

We worked with the agency W+K on their recent ‘Have A Beautiful Run’ campaign ahead of Eluid Kipchoge’s involvement in the Berlin Marathon. Our role was to help them bring some motion to the Digital OOH element of the campaign for some high profile media placements in and around Berlin.

The team at Widens had shot some beautiful photography with Jeremy Soma and so the challenge was to try and bring some trippiness and interesting movement to the executions that enhanced the photography and didn’t overcomplicate things.

As part of the quick turnaround process we did studio ‘sprint days’ where we got everyone involved in the experimentation and development and you can see some of those result at the bottom of the page.

Credits

Client:
Nike

Agency:
Wieden+Kennedy

Photographer:
Jeremy Soma

Animation:
Alchemy

Look Development
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Early Creative Development
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