Just over 2 minutes of fame...

For the recently aired documentary ‘The Warhol Effect' Alchemy were given the incredible opportunity to kick off the film with an animated sequence. The documentary was to follow a lesser known period of Andy Warhols life after he somewhat disappeared from public view and so the filmmakers wanted to spend the first few minutes of the film reminding viewers of everything that had come before it and decided to do so in a short animated sequence.

In terms of artists whose work has impacted the world and have a distinct visual style they don’t come much bigger than Warhol so the team had a wealth of visual stimulus to work from. We wanted the sequence to reflect Andy’s journey as an artist so we storyboarded and design it so that the visual style evolved as we moved through Andys life.

The finals sequence tells a wonderfully potted history of Andy, reminding viewers of where he came from, how he progressed as an artist and everything he was famous for, allowing the film makers to then kick off the film in the knowledge that viewers had the necessary backstory to enjoy the film.