Launching the T20 World Cup...

We were asked by the agency Matta to come on board a project helping them launch their new branding for the ICC T20 World Cup in the USA and West Indies. Matta had created the branding for the upcoming tournament and needed a motion partner to bring that identity to life and create a launch film for it.

For the graphic package elements we took their static logo and created a dynamic animated version that aligned with the broader design strategy. This was rolled out to a number of different variations as well as a set of ’strike’ transitions for use in social and broadcast packages.

We then worked closely with the Matta editorial to create a 90s launch film for the new identify, adding animation, dynamic typography and transitions to an edit of some of the best moments from previous tournaments.