The Steelers come to Dublin...

Alchemy teamed up with production company Fresh Base and director Elliot Simpson to help the NFL announce its first ever regular season game in Ireland.

The concept was to show the historical connection between Ireland and the Pittsburgh Steelers and so following a shoot on the West Coast of Ireland, Alchemy worked with Elliot to create 4 scenes within the edit that allowed us to transition between the scenes in Ireland and archive footage of famous Steelers moments.

Each scene was a montage of different archive that had been rotoscoped, composed and then treated to give visual consistency, mixing in different players, moments and elements of Dublin and Ireland to tie in beautifully with the overarching narrative.