Welcome to the Super Bowl...

At Alchemy we love a high energy, visually engaging piece of sports content and so receiving a brief to just that for 2025’s Super Bowl was incredibly exciting.

Working from an edit provided by the NFL UK team we took inspiration from the Super Bowl LIX branding to add an array of colourful overlays, slick transitions and CGI scenes to ramp up excitement ahead of the event in New Orleans.

The final video was then adapted to different social formats, timelengths and three large scale digital OOH sites in order to promote the UK coverage of Super Bowl LIX ahead of the big day.