The Story Continues...

After working on the Super Bowl and the launch of NFL Irelands games we were delighted to be involved in NFL UK’s epic advert for the announcement of the teams for this years London games.

Built around the concept ‘The Tale of the London Games’ we worked with the director to bring to life the story of previous games and then announced the teams who will be descending on the capital to continue the epic narrative of the NFL in London.

Utilising a mixture of 2D and 3D animation we sued iconography of the teams and the city to reimagine previous and future meetings in a visual style in keeping with the overarching aesthetic of the book world the advert establishes.