Could it be magic...

Alchemy were delighted to be involved in the recent 3 part Take That documentary that aired on Netflix, providing a whole host of graphic sequences to help the director David Soutar tell the rise and fall of (and rise again!) of Britains biggest boyband.

With access to new audio from Gary, Mark and Howard (as well as archive of Jason and Robbie) and access to a plethora of personal imagery and documents collated by the band ,the creative team wanted the ability to tell stories from the past without always reverting to archive. or talking heads.

We therefore created a deeply immersive and eclectic visual world to bring to life key moments from the band history. Stylistically we let the visuals evolve as the time period changed, starting off in an early 90’s inspired world of fanzines, through to the tabloid inspired late 90’s and evolving finally to gown up mens quarterly publications as the band evolved from ‘boy band’ to ‘man band.’